The end of the hipster? Beard oils ditched for body care as Love Island look soars

By Sarah Parsons | Published: 22-Jul-2019
Body Care Fragrance Male Grooming Skin Care

According to new consumer research figures, the men's grooming focus is switching from beards to 'beach ready' body care

You need to be a subscriber to read this article.
Click here to find out more.

With their fondness for beard oil and barbershops, the hipster movement has long been attributed as a key driver of the developing British men’s grooming industry.

But new figures from research firm The NPD Group suggests that consumers are swapping beard balms for body care to help them achieve the Love Island look.

One of Britain’s

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • NPD Group
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Why celebrity fragrances need to move on from Y2K nostalgia

Read more
From Beyoncé to Victoria Beckham and Millie Bobby Brown, Tori Crowther explores why new celebrity perfumes need to go beyond nostalgia to prove they're long-lasting

Trending Articles

  1. Drunk Elephant initiates voluntary product recall in the US The skin care brand said there was an isolated ingredient mix-up between preservatives and surfactants during production
  2. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  3. Pierre Fabre Laboratories invests in skin care and supplements brand MiYé The pharmaceutical group will elevate the French start-up’s business by accelerating its R&D, brand presence and more
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why 2025's body care lines must be both scented and skinified Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Why celebrity fragrances need to move on from Y2K nostalgia

From Beyoncé to Victoria Beckham and Millie Bobby Brown, Tori Crowther explores why new celebrity perfumes need to go beyond nostalgia to prove they're long-lasting
Colour Cosmetics

US prestige beauty sales top $14 billion in first half of 2023

Lip make-up itself was the fastest-growing segment across all the beauty categories, and has been attributed to the rising usage of make-up products in 2023
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

#PerfumeTok is turning niche fragrances into the ultimate status symbol

Gen Z are investing heavily in indie fragrances thanks to a new wave of TikTok content which makes these lesser known scents ‘cool’. We explore how the hashtag is disrupting the perfume market
Packaging

Super-size beauty: Why consumers are opting for larger packs

The NPD Group says prestige beauty consumers in the UK are seeking better value for money by upgrading
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

A fairytale story: Why premium beauty is having a crowning moment

Appetite for beauty has not been hampered by the rise in energy costs or inflation. But even more surprisingly, the premium category is positively peppy. Here, Cosmetics Business takes a closer look at the sector’s success
Colour Cosmetics

Prestige beauty booms in the UK with changing consumer habits

The high end beauty sector reported double digit growth in the first quarter of 2022, with lip care, skin care and fragrance driving success
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Luxury fragrance sales drive bumper Christmas for beauty

Strong sales of premium perfumes, candles and body care have increased sales to pre-pandemic results
Subscribe now