QVC has grown into a global, multi-channel beauty powerhouse, and Kate James, Head of Beauty Buying at QVC UK, is at the centre. Here, she lets us behind the scenes.
The business of buying
Cosmetics Business speaks to Kate James, Head of Beauty Buying at QVC UK, about all things buying
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Brand partnerships with omnichannel retailer QVC are founded on education and the ability to resonate with customers on-air and digitally. But what key beauty categories is QVC looking to expand into and how could you be the next sales success story?
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