The beauty brands leading a TV advert revival

By Alessandro Carrara | Published: 24-Jan-2024
Marketing

While most would consider TV advertising to be a dying medium, why have beauty brands been increasingly turning to the platform for their marketing efforts?

You need to be a subscriber to read this article.
Click here to find out more.

Whether it is Maybelline, Dove or Rimmel London, the beauty industry has produced no shortage of memorable TV marketing over the years. 

But the state of modern TV advertising is a far cry from the titan it once was, having been usurped

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • UpCircle
  • Skin and Me
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Beauty brands are tripping over themselves to target Gen Z. But not these companies

Read more
While Gen Z continues to dominate the beauty industry’s attention in 2023, Cosmetics Business looks at the ageing millennial beauty shopper and why the industry could be missing out by not effectively catering to them

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  3. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  4. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  5. What makes a great beauty PR launch? Cosmetics Business journalists reveal what they love about PR beauty events – plus their pet peeves

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Beauty brands are tripping over themselves to target Gen Z. But not these companies

While Gen Z continues to dominate the beauty industry’s attention in 2023, Cosmetics Business looks at the ageing millennial beauty shopper and why the industry could be missing out by not effectively catering to them
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Best of Cosmoprof Bologna 2022: The trends and brands to know from beauty’s biggest show

The Italian cosmetics trade fair was back in-person this year and Cosmetics Business explored it all to bring you this list of 30 trends and product highlights
Ingredients

Cosmetics Business Live on-demand until August for ticket holders

The global event will provide almost 30 hours of exclusive live and on-demand regulatory, ingredients, packaging and retail content
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Zero waste skin care brand UpCircle backs Black Lives Matter with children’s book donations

The UK brand will donate a bundle of children’s books featuring black protagonists, authors and illustrators to 100 schools nationwide
Marketing

What makes a great beauty PR launch?

Cosmetics Business journalists reveal what they love about PR beauty events – plus their pet peeves
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty's ‘Wicked’ winter is here, but can it last?

The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
Fragrance

Tyler the Creator to launch Golf le Fleur in UK

The musician’s lifestyle brand will make its European debut on 2 December
Subscribe now