The beauty brands leading a TV advert revival

By Alessandro Carrara | Published: 24-Jan-2024

While most would consider TV advertising to be a dying medium, why have beauty brands been increasingly turning to the platform for their marketing efforts?

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Whether it is Maybelline, Dove or Rimmel London, the beauty industry has produced no shortage of memorable TV marketing over the years. 

But the state of modern TV advertising is a far cry from the titan it once was, having been usurped

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