Tatti Lashes has teamed up with Bad Boyfriends presenter and Love Island star Olivia Attwood to front its Pre-Glued collection.
To mark the partnership with the false lash brand, Attwood has designed her own exclusive style, the Olivia Pre-Glued Strip Half Lash, which lands alongside five brand-new designs.
“Olivia has worn Tatti Lashes for such a long time now, dating back to Love Island, when we had not long launched,” Elliot Barton, CEO of Tatti Lashes told Cosmetics Business.
“She has tagged us multiple times organically and used us in GRWMs [get ready with me].
“She loves the brand, which is so important to me when doing a collaboration – it has got to be organic and authentic.”
Attwood added: “Tatti Lashes has been my go-to lash brand for years – long before we ever partnered.
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“I have been wearing them since my Love Island days because, for me, they are the best quality and they have a style for absolutely everyone.
“It made total sense to work together, and being able to create my own lash with a brand I already loved has been really exciting.”
Product expansion was not the goal for this partnership, instead tapping into Attwood’s longstanding relationship with the brand.
Barton continued: “What is really interesting about Olivia's collaboration is that it is not exclusively a collection she has designed.
“We are a one-category brand, so there is no need for us to continuously bring out new lash styles – we focus much more on innovation and staying ahead of the curve.
“Olivia's collection includes one lash style, which she designed alongside [me] from scratch and then an edit of some of our bestsellers.
“It is available as a kit, which is limited-edition and a great introduction to the brand."
Speaking on the creation of her own sku, Attwood shared: “I knew exa
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