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Brand Design: Keep it simple
When looking to produce an iconic brand, design specialist Steve Gibbons recommends to stay true to heritage and simplicity
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Pure Beauty
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How L’Oréal and The Perfume Shop’s multi-brand fragrance refill station works
Customers can get refills on Armani, Mugler and YSL fragrances at the beauty giant’s station in The Perfume Shop’s Nottingham, UK, store
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