UK full service provider Swallowfield has unveiled its first beauty collection on feelunique.com, after 140 years of manufacturing and distributing beauty products for other brands.
The capsule collection, called bagsy (£5-£18), comprises 23 skus and includes three lip products, Ray of Sunshine bronzing powder, Pretty Cheeks blush, Hair Wonder dry shampoo, Beautiful Eyes eyeshade, Heavenly Hands hand and nail cream, a kabuki brush and a make-up bag.
Jane Fletcher, Swallowfield Group Sales and Marketing Director, said: “We felt it was time to draw on our knowledge and expertise to create our own branded range. Bagsy incorporates the best of our design, development, formulation and manufacturing expertise. We have a strong history of innovation and trend spotting and we know what customers want. So we thought, why not encapsulate it in our own brand? The collection is based on effortless, multi-tasking beauty products that women carry in their handbags – an edit of all things essential in our world; all small, portable and perfectly formed.”