Whether we like it or not, Generation Z are change drivers. They intrinsically seek to know and demand more in beauty. In their quest for knowledge, experimentation, sustainability, and ridding tradition, they’ve undoubtedly changed the sector as we once knew it.
While it’s important not to abandon the needs of other generations, the influence of 12-26 year-olds (for the better and for the worse) is one we should not ignore. According to beauty experts, this is how it’s changing the pro beauty sector.
Education reigns supreme
Once upon a time, beauty professionals would be the sole treatment adviser for patients. For the younger generation, that’s flipped.
Gen Z almost always