A new natural antioxidant that boasts the efficacy of BHT could be a game-changer for bio personal care. David Hauck tells the story behind StoppOx and its extensive benefits
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Ensuring the oxidative stability of perfumes, oils and cosmetic
actives is a must for cosmetics players, with success resulting in a
longer product shelf life and improved brand perception among
consumers. Another benefit is the reduced formation of irritants and
allergens from oxidised fragrance compounds, which also increases the
likelihood of a positive consumer experience.
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