Ensuring the oxidative stability of perfumes, oils and cosmetic actives is a must for cosmetics players, with success resulting in a longer product shelf life and improved brand perception among consumers. Another benefit is the reduced formation of irritants and allergens from oxidised fragrance compounds, which also increases the likelihood of a positive consumer experience.
Stopping oxidation in its tracks
A new natural antioxidant that boasts the efficacy of BHT could be a game-changer for bio personal care. David Hauck tells the story behind StoppOx and its extensive benefits
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Ingredients
Vichy’s longevity science play addresses hair loss and zombie cells
Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
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