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Trending Articles

  1. Estée Lauder Companies names Mattel veteran Senior VP, Global Marketing, at Clinique Krista Lee Berger, previously Senior VP and Global Head of Barbie & Dolls at Mattel, has been appointed Senior VP, Global Marketing, at Clinique, responsible for the skin care...
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    Hair mists: the future of dry shampoo Brands are rethinking what dry shampoo can do, swapping traditional powders for hair mist formats that refresh hair, absorb excess oil and are more scalp conscious, writes...
  3. Sephora closes stores in France amid riots After demonstrations in France turned violent, Sephora closed stores to keep staff safe, the LVMH-owned retailer’s President of Europe and Middle East, Catherine Spindler, said
  4. Jennifer Lawrence is breaking into beauty with her own hair care brand Mes° The American actress, who has starred in hit movies Mother!, Silver Linings Playbook and The Hunger Games franchise, is launching ‘biodesigned hair care’ brand Mes° this...
  5. Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty...

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By switching from low cost incentives to buy, P.Louise were able to quadruple their average order value
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