Smashbox introduces first powder-based setting product

By Becky Bargh | Published: 18-Jul-2019
Colour Cosmetics

The beauty brand recently snapped L'Oréal's former boss Sejal Shah Miller as its Senior VP, Global General Manager

Smashbox is poised to reveal its first-ever ‘weightless’ range of setting powders.

Available in Translucent, for light to medium skin tones, and Banana Tint, for medium to dark skin tones, the products work to set make-up, mattify shine and blur skin imperfections.

The fine power features a clay-based formula, free of talc, parabens and phthalates, which is suitable for all skin types.

To use, customers should lightly buff the product onto the skin using a face brush.

The products will be available from 14 August for £29.50 each from smashbox.co.uk.

  • Companies:
  • Smashbox
See more

You may also like

Colour Cosmetics

Smashbox latest make-up brand to unveil beauty-fashion collaboration

Read more
The cosmetics company has partnered with Mexican-based accessories brand Ilka on a four-piece limited edition handbag range

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Browaid’s founder on cracking the UK market and riding the Irish beauty wave The Irish beauty brand, founded by Kim O'Sullivan in 2020, is betting on its recently launched duo of products to help it make a splash in the UK
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis of 2025’s biggest beauty brand closures: From Ami Colé to REN Clean Skincare A saturated market and increasingly volatile conditions are putting strain on the beauty industry as an increasing number of brands, from Ami Colé and REN Clean Skincare to Youthforia, close their doors this year
  3. LVMH's record-breaking results driven by Sephora Sephora’s debut bricks-and-mortar store in the UK will be located at Westfield shopping centre White City, west London
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    From 'brontouring' to 'blonzing': Is bronzer the new blush? Look out blush – bronzers are getting a glow-up as beauty brands offer multi-benefit formulas and formats that bring them a long way from the shimmers of the early 2000s
  5. Kris Jenner makes MAC Cosmetics debut fronting Studio Fix campaign Momager Jenner fronts the make-up giant’s latest campaign and joins a growing list of Gen X celebrities which are being tapped by beauty businesses in 2025

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Colour Cosmetics

Smashbox latest make-up brand to unveil beauty-fashion collaboration

The cosmetics company has partnered with Mexican-based accessories brand Ilka on a four-piece limited edition handbag range
Colour Cosmetics

Smashbox announces new Photo Edit Eye Shadow Trios

The collection of cruelty-free products consists of 16 new products in a trio of colour coordinated shades
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The A to Z of high-tech beauty apps and gadgets

The ultimate guide to the latest beauty gadgets to help your customers look their best. <i>This article was first published in <b>Pure Beauty Magazine</b>, the leading magazine for beauty trends.<a href='http://www.hpcimedia.com/Pure-beauty/'> More information and how to subscribe</a>.</i>
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Colour cosmetics gets creative

Companies the world over are innovating to meet a diverse range of consumer needs
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Browaid’s founder on cracking the UK market and riding the Irish beauty wave

The Irish beauty brand, founded by Kim O'Sullivan in 2020, is betting on its recently launched duo of products to help it make a splash in the UK
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Analysis of 2025’s biggest beauty brand closures: From Ami Colé to REN Clean Skincare

A saturated market and increasingly volatile conditions are putting strain on the beauty industry as an increasing number of brands, from Ami Colé and REN Clean Skincare to Youthforia, close their doors this year
Colour Cosmetics

Kris Jenner makes MAC Cosmetics debut fronting Studio Fix campaign

Momager Jenner fronts the make-up giant’s latest campaign and joins a growing list of Gen X celebrities which are being tapped by beauty businesses in 2025
Subscribe now