Australian star Troye Sivan is launching his own fragrance and homeware line.
The ‘Rush’ singer revealed his new label Tsu Lange Yor – which means ‘To long years’ in Yiddish – on Instagram.
The brand’s name is dedicated to Sivan’s great grandmother who spoke the language.
Tsu Lange Yor comprises a selection of home decor, personal fragrances and candles, with the slogan ‘Fragrances for Self ++ Objects for Space'.
“It is all about taking a second to treat yourself, slow down and be present in your space that you love,” Sivan said in an Instagram Reel.
“We have got candles, personal fragrances [and] art objects for around the house – all Australian made and I can not wait for you to have it.
“I was obsessed with thinking about what makes a home.”
Sivan is known for his distinctive taste – his Carlton-based house featured in Architectural Digest's 'Home Tours' series and has had more than eight million views on YouTube.
Two fragrances have been teased on Tsu Lange Yor’s Instagram page so far.
TLY 5755 is said to embody “warmth, calm and quiet”, while Luca has been described as "feel – neon, night, heavy denim”.
A gold arched candle holder has also been revealed on the platform.
Sivan, who recently starred in HBO's TV show The Idol as character Xander, started the business with his brother Steele Mellet.
“When I brought up the idea [for Tsu Lange Yor], I was approached by some businesses that basically build it for you and then slap your name on it at the end, and I was like, what is the point?,” says Sivan.
“This is the most personal thing in the world to me.
“It is about home – I wanted it to feel intimate, genuine and personal.
“So, I came home to Australia and completely, independently, my brother and I started Tsu Lange Yor.”
The fragrances and homeware will be available to buy from late August.
Tsu Lange Yor is also hosting a pop-up store at exhibition space At The Above in Victoria, Australia, from 18 to 24 August to launch the brand.
There has been a boom in celebrity fragrance launches of late.
Stranger Things actress Millie Bobby Brown just released her first-ever fragrance Wildly Me.
The botanical scented perfume has been launched under the star’s beauty brand Florence by Mills.
Singer Ariana Grande has just strengthened her perfume empire with the addition of Cloud Pink.
Created by Firmenich's Clement Gavarry, this is the latest scent in her Cloud fragrance line.
Singer Billie Eilish also debuted her second perfume – No. 2 fragrance – in May.
It contains papyrus and black pepper, blended with Italian bergamot.
Read more:
- Perfume brands are jumping on the trend for cocktail and café experiences
- Austin Butler is the new face of YSL Beauty
- Vegetable perfumes are the next chapter in fragrance
- Burberry taps Emma Mackey as face of new Goddess fragrance
