Clairol, the heritage hair care brand, has unveiled its first global marketing campaign in five years in a bid to revamp its look.
The 92-year-old at-home hair colour company’s ‘It is so me’ campaign is the first step in a multi-year effort to “transform Clairol for a new generation”.
It aims to highlight the DIY “expressive spirit” of at-home hair colouring, in turn, extending its brand awareness to younger audiences.
The Wella-owned company has used
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