Ingredients sourced from birch trees have consistently made the rounds in the beauty industry every few years.
In 2015, the birch water trend became a smash hit with beauty consumers, lauded for its numerous health benefits and alleged anti-ageing qualities.
Three years later shoppers were seeking out skin care products containing more direct birch extracts – with brands such as Dr. Hauschka, Bobbi Brown and Bjork and Berries tapping into the craze.
Now, an increasing number of brands are incorporating
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