Shiseido taps surfing influencers to promote new ocean-friendly sunscreen

Published: 28-May-2020
Marketing Sun Care

The Ultimate Sun Protector Lotion SPF 50+ and Cream SPF 50+ are ocean-friendly and comply with regulations in Hawaii

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Shiseido taps surfing influencers to promote new ocean-friendly sunscreen
WSL surfers Sage Erickson and Lakey Peterson

WSL surfers Sage Erickson and Lakey Peterson

Shiseido has teamed up with the World Surf League (WSL) and surfing influencers to promote the launch of its new sunscreen.

The Japanese beauty giant worked with

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