Shiseido doubles its capacity in China

Published: 4-Sep-2007

Shiseido announced yesterday that it is doubling its Shanghai cosmetics facility to keep pace with the growing demand for cosmetic products in China.

Shiseido announced yesterday that it is doubling its Shanghai cosmetics facility to keep pace with the growing demand for cosmetic products in China.

Taking on the product safety scares that are besieging the Chinese market at present, Shiseido will begin to operate full scale on Thursday of this week.

The company doubled the floor space of the Shanghai Zoto Citic Cosmetic plant to 25,600 sq m in the hope to boost sales of the Urara and Za brands. The Urara brand is only available in China, whilst Za is retailed in other Asian cities.

In a bid to expand further, Shiseido is aiming to sign up an additional 400 Chinese retailers by December this year, which will take the total from 2,100 to 2,500.

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