Seven Scent polls children’s favourite hand wash scents
Kids choose choco-orange fragrance
“Most parents seem to think that children only want traditional fruity fragrances, so it was fascinating to find out what scents would actually encourage children to wash their hands more thoroughly,” commented Neil Weaver, managing director of Seven Scent.
The company’s creative perfumer Kate Williams added: “It was no surprise to us that choco-orange came top as although this is a fragrance that adults wouldn’t usually consider for a soap or hand wash, it appealed hugely to the children who tested it. Chocolate is loved by most children and the citrus tang gives it a clean zesty smell. Carex are considering marketing this product next year as a result of the project.”
A fragrance called strawberry laces took second place, followed by bubblegum, apple berry splat, space dust (sherbet), monkey milkshake (banana, vanilla and milk), orange squash, candyfloss, pizza and cherry pop. Conversely, the least favoured were scents dubbed worm pie and fish fingers & chips.
The research was conducted in support of Global Handwashing Day, which takes place today (15 October 2010).
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
Read moreThe Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
Ingredients
Beyond Beauty by BASF: Authentic+ Just you.
From sculpting the body through exercise, improving health via lifestyle changes to altering facial features with personal care products and cosmetic procedures — the possibilities for personal transformation are vast. Digital filters and artificial intelligence now allow virtually anyone to present an idealized version of themselves online with minimal effort. Rather than competing with filters or trying to replicate what software can do, it’s time to redefine the purpose of cosmetics
Ingredients
Seppic invites the industry on a "Cosmos Beauty Odyssey" at in-cosmetics
Seppic invites the industry on a "Cosmos Beauty Odyssey" for in-cosmetics. This formulation collection is the technical answer to the demand for increasingly sensorial and innovative textures delivering holistic beauty
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.