Sephora brings digital in store

Published: 30-Nov-2015
Retail

Digital and bricks and mortar experiences combined in new store concept

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Sephora has created a new store concept, combining digital and bricks and mortar shopping experiences in a smaller version of its standard retail format. The Sephora Flash store contains an edited range of cosmetics and services amidst an interactive setting and is currently being rolled out in France.

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