Sephora has created a new store concept, combining digital and bricks and mortar shopping experiences in a smaller version of its standard retail format. The Sephora Flash store contains an edited range of cosmetics and services amidst an interactive setting and is currently being rolled out in France.

Sephora brings digital in store
Digital and bricks and mortar experiences combined in new store concept
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Fenty Beauty moves into ‘wearable beauty tech’ with Casetify phone accessories range
Read moreSinger Rihanna’s Fenty Beauty has teamed up with Casetify on a limited edition collection that spans phone cases, straps and charm hooks, and also securely pairs miniature versions of the make-up brand’s hero skus with the accessory brand’s hands-free technology
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Colour Cosmetics
Fenty Beauty moves into ‘wearable beauty tech’ with Casetify phone accessories range
Singer Rihanna’s Fenty Beauty has teamed up with Casetify on a limited edition collection that spans phone cases, straps and charm hooks, and also securely pairs miniature versions of the make-up brand’s hero skus with the accessory brand’s hands-free technology
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Click here to find out more.
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Retail
Sephora unveils Seth Rogen as 2026 holiday campaign star following ‘Sethphora’ marketing stunt
Sephora US and Canada has partnered with comedic actor Seth Rogen on its 2026 ‘We All Sephora’ Christmas campaign following the retailer’s recent guerrilla marketing stunt, aiming to make beauty gifting ‘more approachable, personal and fun’
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Finance
Sephora UK MD on 2027 expansion plans and the M&S store partnership: ‘Now we want proximity’
Hot off hosting its beauty festival, Sephoria, in the UK for the first time, UK MD Sarah Boyd reveals the retailer’s 2027 expansion plans for the region, including a third boutique, more large-format stores, and what Sephora’s upcoming shop-in-shop concept with British multinational retailer Marks & Spencer (M&S) will actually entail
Retail
Cosmetics Business review: what we learned at Sephora's UK beauty festival Sephoria
Team Cosmetics Business was on the ground at the LVMH-owned retailer’s Sephoria beauty festival this weekend, which took place in the UK for the very first time. Read our review of Sephora’s large-scale experience and what we think it offered beauty lovers
Retail
Sephora enters TikTok Shop in the US with pilot product drop experience
The LVMH-owned retailer will debut on the social selling platform this month with the Sephora Drop Shop experience, which will offer TikTok Shop US users an exclusive curated selection of beauty products in a bid to expand its reach
Fragrance
Dior spotlights hero fragrance Miss Dior with flower-themed pop-up
The LVMH-owned luxury house is telling the story of its bestselling perfume Miss Dior at The House of Miss Dior activation in California, and giving an exclusive preview of the fragrance’s new campaign film starring Brand Ambassador Natalie Portman