Schwan Cosmetics launches Treasure Collection

Published: 5-Sep-2018

This offers the world's first cosmetic pencil with a ceramic case. With this product line, the company is specifically targeting the premium segment and expanding its customised range.

Just after the launch of PERFECT, the first wooden case pencils with premium formulations, Schwan Cosmetics, a global market leader in the development and production of cosmetic pencils, presents the next innovation in the cosmetics industry: the luxurious Treasure Collection and its ceramic design are setting new standards in the premium segment.

As a high-quality material, ceramic combines a unique, cool surface with an elegant appearance and ensures a pleasant feel and maximum break resistance. The Treasure Collection is currently available in the colors black and white, in an elegantly shiny or soft matte finish. The decor can be individually adapted, whether as embossing with a seductive feel, laser engraving, or screen printing – the Treasure Collection is a must-have for brands from the premium sector.

Schwan Cosmetics launches Treasure Collection

The successful new product "The InLiner" – the liquid eyeliner with an innovative wheel applicator – was selected for the launch of the Treasure Collection. Other products are already being planned and will also be available in ceramic. As the ceramic cases are based on a so-called platform concept, the design language can be optimally tailored to the customer's needs and brand DNA.

"With the Treasure Collection, we are offering cosmetic and even non-industry brands an absolutely high-quality, customized product for their premium segment," explains Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics. “The customer can work with us to create their very own individual product design, tailored to their brand and needs. The shape of the cosmetic pencil can also be changed as desired.”

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