Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Fragrance
Estée Lauder Companies launches legal action over use of ‘Jo Malone’ trademark on Zara perfume packaging
The US beauty giant, which owns Jo Malone London, has filed a claim for trademark infringement, passing off, and breach of contract against perfumer Jo Malone, Jo Loves, and Zara UK with the UK High Court
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