Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Retail
Sephora and Olive Young ‘strategic’ partnership debuts in August as full K-beauty lineup unveiled
Read moreThe LVMH-owned retailer’s new omnichannel partnership with Olive Young will see 19 K-beauty brands including Rejuran Cosmetics, Beplain, and Abib launch into more than 500 Sephora stores and online
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Retail
Sephora and Olive Young ‘strategic’ partnership debuts in August as full K-beauty lineup unveiled
The LVMH-owned retailer’s new omnichannel partnership with Olive Young will see 19 K-beauty brands including Rejuran Cosmetics, Beplain, and Abib launch into more than 500 Sephora stores and online
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Fragrance
Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection
Jo Malone London is launching its luxury offering into one of the UK’s largest beauty retailers, Boots, for the very first time, alongside new collection Sea Salt & Bergamot, which the Estée Lauder Companies-owned fragrance brand has called its 'largest launch of the year'
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