Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
Fragrance
Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
Read morePleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Fragrance
Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
Finance
Boots lands Currys boss Alex Baldock as CEO for ‘next phase of transformation’
Baldock joins the UK health and beauty retailer in the autumn and will succeed Anthony Hemmerdinger, who is currently serving as Senior VP and Managing Director of Boots UK, Ireland, Opticians and No7 Beauty Company
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Finance
Why are beauty brands now betting big on fashion retailers?
A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via partnerships with fashion brands instead in an effort to reach new customers in an increasingly overcrowded market
Fragrance
L’Oréal Luxe named Olfactory Partner of new AI art museum Dataland
The beauty giant has entered into a partnership with the omni-sensory museum of AI arts on its inaugural exhibition, ‘Machine Dreams: Rainforest’, which is said to move ‘scent out of the traditional bottle and into a permanent cultural institution’
Finance
Sephora UK pilots facial differences training with in-store beauty advisors
The LVMH-owned beauty retailer’s UK business is partnering with Face Equality International during International Face Equality Week, piloting facial differences training with staff and pledging a percentage of its sales to the charity