Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Finance
Sephora UK MD ramps up expansion plans: 20 UK stores by the end of 2026
Sephora UK MD Sarah Boyd is accelerating her physical retail strategy for the UK following ten successful store launches, aiming to have 20 sites by the end of 2026. She also reveals Sephora UK’s growth plans for 2027/2028, with a flagship not off the table
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