Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Fragrance
iRomaScents take home the prize for the Technology & Digital Innovation Category in the Cosmetics Business Innovation Awards
Judge Guive Balooch, Global Vice President: Tech and Open Innovation at L'Oréal, highlighted the innovation’s AI driven interface, personalisation and 90% conversion ratio as an impressive advancement from the traditional fragrance retail experience.
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