Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Colour Cosmetics
Update: Cosmetics Business picks: 2025’s best beauty advent calendars
As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year