Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Jo Malone London unveils AI fragrance advisor to power ‘new era of digital scent discovery’
The Estée Lauder Companies-owned fragrance house has launched an artificial intelligence (AI)-powered tool – the Jo Malone London Scent Advisor – to replicate its in-store perfume consultation experience online
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