Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Scentbird takes flight to US
The beauty subscription service targets women aged 18-34
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Cosmetics Business picks: 7 need-to-know beauty launches for November
Read moreNew fragrances by Orebella and Parfums de Marly, Loewe’s The Nightmare Before Christmas collections and Amika and The Nue Co’s entries into body care are among this week’s best new beauty launches
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Fragrance
Are we going back to the 2000s celebrity fragrance wardrobe era?
With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
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Fragrance
Phlur opens festive pop-up with Space NK to ‘build’ hype around Heavy Cream franchise
Phlur has teamed up with the UK beauty retailer on a festive activation to promote the masstige fragrance brand’s new Heavy Cream Eau de Parfum and Heavy Cream Body Butter, alongside Space NK exclusive Cashmere Frost Hair & Body Mist