SaSa's premium perfumery ambitions

Published: 28-Aug-2015
Retail

Asia’s largest beauty retailer has plans to become a key player in the luxury perfumery market

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Hong Kong-based SaSa is the largest beauty retailer in Asia, according to the Retail Asia-Pacific Top 500 ranking in 2013. The company was established in 1978 and quickly expanded beyond its home market. Today SaSa has 281 stores in Hong Kong, Macau, Taiwan, Singapore, Malaysia and mainland China. And business is going very well: Group results for the second half of the fiscal year 2014/2015 grew 8.4% to HK$4,226m. Retail sales in SaSa’s home markets of Hong Kong and Macau, where the chain has 107 stores, grew 10.2% to HK$3,073.8m.

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