A growing East African market for personal care products is Ethiopia. During the 2013-14 financial year Ethiopia imported cosmetics, perfume and toiletry products with a total value of US$89m, according to the country’s Revenue and Customs Authority. There was a 6% increase in the value of products imported compared with 2012-13 ($84m).
Rural areas offer opportunities in Ethiopia
Personal care trading habits are modernising in the East African market
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