Rural areas offer opportunities in Ethiopia

Published: 27-Jan-2015

Personal care trading habits are modernising in the East African market

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Rural areas offer opportunities in Ethiopia

A growing East African market for personal care products is Ethiopia. During the 2013-14 financial year Ethiopia imported cosmetics, perfume and toiletry products with a total value of US$89m, according to the country’s Revenue and Customs Authority. There was a 6% increase in the value of products imported compared with 2012-13 ($84m).

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