Rimmel\'s Sunshimmer gets the Chelsea treatment

Made in Chelsea star to front new campaign

Rimmel has announced its latest celebrity partnership. Made in Chelsea star Binky Felstead will front the new campaign for the brand's Sunshimmer line of instant tanning products from February 2014.

The new campaign will feature across print, online an in-store advertising in the UK and Ireland, and will also introduce updated packaging and two new products: Pre Tan Exfoliator, with a blend of macadamia and argan oils for an easier, more uniform tan application; and Instant Tan BB Skin Perfector, a skin perfecting cream with bronzing benefits.

The new products will be available from January 2014.

RRP's from £3.99, Coty, uk.rimmellondon.com.

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