Rimmel ramps up top franchises

Published: 13-Sep-2013

The brand is releasing a host of new launches for autumn/winter

Mass colour brand Rimmel (Coty) is releasing several new launches which span eye, lip, nail and complexion products for its autumn/winter 2013 offering.

For eyes, the brand is releasing new Glameyes HD Eye Shadow which includes four eyeshadow quads featuring the brand's new powder-cream technology for a longer lasting look. There's also a new Retro Glam Extreme Black mascara while for lips, there's a new line of Lasting Finish Colour Rush Lip Balms. The intense colour balms are presented in crayon format and come in seven shades ranging from Drive Me Nude (nude/pale brown) to The Redder, The Better (red).

Meanwhile, completing this are ten new shades which join the brand's Moisture Renew Lipstick line. The new shades also feature an updated formula which feature increased colour pigments and vitamins for added hydration. There's also a Moisture Renew Lip Liner, which is completely clear to serve as a moisturising barrier for any lip colour.

Finally, the brand is also releasing a new Liquid Mousse Foundation line, which comes in six shades and contains mattifying powders to help create a flawless finish on the skin. There's also Stay Blushed, which has been billed as the brand's first liquid cheek tint and five new nail varnishes which are part of the brand's new Space Dust nail line.

The collection, which will be rolled out between now and October, is priced between £3.99 to £6.99.

You may also like