Rimmel London has named British television presenter Maya Jama as its latest global brand ambassador.
The 28-year-old joins the Coty-owned brand alongside Olympic diver Tom Daley, who was named Rimmel London's first male-ever global spokesperson in October.
Rimmel described how Jama, who currently lives in the UK capital, "embodies" its motto 'get the London look'.
The former Glow Up: Britain's Next Make-Up Star host follows models Kate Moss, Cara Delevingne and Adwoa Aboah as a face for the drugstore make-up brand.
"I’m incredibly proud to be following in the footsteps of the amazing icons who’ve brilliantly represented Rimmel London," said Jama.
“Rimmel encourages people to reinvent the rules and love themselves for who they are, which is so liberating. I can’t wait to continue the message of beauty individuality.”
Rimmel’s Global Senior Vice President, Sarah Al Shohaib, added: “Beautiful inside and out, Maya is not only a style icon for her generation, but her empathy, passion and strong work ethic also make her an inspiring role model.
"We’re confident that Maya will be a powerful addition to the brand, and we’re very excited about the future of the partnership.”