Rimmel London has become an Official Partner of Chelsea FC Women for the 2026-2027 football season.
The Coty-owned make-up brand will work with the London, UK-based football team on a range of initiatives to “celebrate the club’s players, our passionate fanbase and the wider women’s football community”, Chelsea FC said in a statement.
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The partnership will kick off with football players Katie McCabe, Lauren James and Lucy Bronze appearing in a campaign to spotlight the Match Perfection foundation, designed to “deliver long-lasting wear through every match-ready moment”, read the company statement.
A pop-up at Chelsea FC Women’s opening game of the season against Aston Villa will showcase the foundation, and appear on pitch-side LED boards at all home games.
“Becoming Chelsea FC Women’s Official Partner for the 2026-2027 season is an incredible moment for Rimmel, in our hometown of London,” said Janine Fernandes, VP global marketing for Rimmel London.
“The club’s passion for female empowerment and resilience aligns to our values of self-expression and individuality, making our partnership a perfect match.
“Both brands have a deep cultural impact and influence with dedicated fan bases.
“By bringing them together, we have an exciting opportunity to grow and champion confidence, the power of self-expression with beauty, and to celebrate the power of women both on and off the pitch.”
Giulia Mazzia, Commercial Director for Chelsea FC Women, commented: “We are thrilled to welcome Rimmel London to the Chelsea FC Women family.
“This partnership is a fantastic opportunity to bring together the worlds of women’s football and beauty, while celebrating confidence, individuality and self-expression – all key values our players embrace.
“We look forward to working closely with the team at Rimmel London.”Related content:
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