Revolution Beauty sees sales skyrocket 42%

By Becky Bargh | Published: 6-May-2022

The British beauty name is celebrating another successful quarter, with the US market becoming its biggest single market

UK beauty business Revolution Beauty is basking in the glory of another successful quarter, with sales up 73% EBITDA.

The mass category brand brought in £22m in sales for the three-month period, ended 28 February, as the market steadies, following the volatility of the Covid-19 pandemic.

For the full trading year, Revolution reported 42% sales growth compared with 2021 to £194m, primarily due to success in the US, which has become the brand’s biggest single market.

The US market now accounts for 20% of Revolution’s business, and sales growth was up 27% for the full year.

“The group delivered a strong full year performance, in line with expectations, and driven by the strength of our omnichannel route to market,” said Revolution’s CEO Adam Minto.

“We had a record fourth quarter in FY22 and saw strong broad-based sales growth across categories and geographies with revenue for the full year increasing by 42% against the previous year.”

In its home market, the company also reported impressive figures.

Sales skyrocketed 85% year-on-year in the UK, heavily supported by footfall recovery and a successful retail rollout into Boots.

Still maintaining a digital-first strategy, Revolution said it was able to react to beauty trends with new product launches throughout the year.

The brand saw particular success from its Plex hair care and fragrances lines.

In a fresh move for the business, this year marked its first-ever partnership, with beauty journalist Sali Hughes.

The Revolution x Sali Hughes skin care line is ‘all about simplicity’ and promises to stay affordable for the mass market – a constant theme in Revolution’s history.

“In a world where consumers are feeling the pressure from increased prices in almost every aspect of their lives, mass market beauty is perfectly positioned as the affordable choice,” added Minto.

“Like everyone, we remain mindful of the current economic climate, but we know Revolution’s mission to offer quality products at affordable prices remains as relevant as ever.”

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