Review: I had an AI facial. Is it the future of beauty?

By Lynsey Barber | Published: 2-Oct-2025 Lynsey Barber
Skin Care Digital

Danish beauty brand Apeer promises a personalised facial powered by artificial intelligence (AI). Cosmetics Business’ Science Writer Lynsey Barber tests it out

You need to be a subscriber to read this article.
Click here to find out more.
Review: I had an AI facial. Is it the future of beauty?

Closing my eyes, Nurse Nicola applies a cleansing gel designed to refresh sensitive skin and reduce pores – artificial intelligence (AI) told her to do it.

No, ChatGPT has not become our robot overlords (just yet anyway), Danish skin care brand Apeer has enlisted the high-technology tool to offer what it claims is the world’s first AI-powered facial.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Research & Development
Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora

Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora

Read more
Pinterest’s new beauty guides feature will enhance pins with ‘how-to’ information and step-by-step instructions for doing hair, nail and make-up looks, helping users put beauty inspiration and ideas into practice at home or in salons

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Lady Gaga-backed research firm Outer Bio wants to break skin care’s innovation bottleneck The skin health biotech company’s discovery system, Yuna, is an ex vivo human-skin platform that can enable skin to stay alive and measurable for four weeks. CEO Michael Polansky explains how this can facilitate the discovery of new skin care actives, as well as the broader goal of Outer Bio
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    From Charlotte Tilbury to Estée Lauder, premium beauty brands are launching on Amazon. How can brands win? Renee Parker, co-founder and Director of Strategy, Invinci, explains what it takes...
  3. Lady Gaga’s latest beauty venture is skin health research firm Outer Bio The singer and Haus Labs founder has silently sat on start-up Outer Bio’s board of directors until now, unveiling Yuna on her Instagram – an ex vivo human-skin platform that enables skin to stay alive, and stay measurable, for four weeks
  4. Amorepacific invests in biotech firm Junevity to create ‘next-generation’ skin longevity cosmetics Laneige-owner Amorepacific has made a strategic investment in biotechnology company Junevity to utilise its RESET Platform – a tool that can discover novel skin-ageing pathways
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why… SeeMe Index’s annual Inclusivity Index for Beauty revealed that Selena Gomez and Lady Gaga’s beauty brands are leading the way when it comes to inclusivity, while Kylie Cosmetics, Chanel and TirTir leave room for improvement

Upcoming event

British Beauty Week 2026

12-25 October | London, United Kingdom See all

You may also like

Research & Development
Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora

Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora

Pinterest’s new beauty guides feature will enhance pins with ‘how-to’ information and step-by-step instructions for doing hair, nail and make-up looks, helping users put beauty inspiration and ideas into practice at home or in salons
Colour Cosmetics
Tower 28 to host first-ever pop-up with Sephora to celebrate its community

Tower 28 to host first-ever pop-up with Sephora to celebrate its community

The beauty brand by Amy Liu is hosting beach-themed pop-up, Sensitive Club, in Venice, California, this month, claiming to be a ‘love letter’ to its fans and ‘an exercise in community-building’
Skin Care
New study shows a 10% azelaic acid formulation using Azepur99

New study shows a 10% azelaic acid formulation using Azepur99

The peer-reviewed clinical study conducted by Skinome Research AB has evaluated the efficacy and tolerability of a minimalist anhydrous concentrate combining 10% azelaic acid with 0.1% retinal in blemish-prone skin. Azepur99 supplied by Azeco Cosmeceuticals was the azelaic acid used in the evaluated formulation
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
2026's biggest beauty apologies and fails: from Lady Gaga’s Haus Labs to Patrick Ta

2026's biggest beauty apologies and fails: from Lady Gaga’s Haus Labs to Patrick Ta

Beauty brands such as Lady Gaga’s Haus Labs, Patrick Ta Beauty, Bobbi Brown’s Jones Road Beauty, Neutrogena and Dyson have all had to issue statements after missteps in 2026. Here’s why…
Skin Care
Redefining beauty from within: skin longevity and the evolution of women’s health

Redefining beauty from within: skin longevity and the evolution of women’s health

The beauty and wellness sector is moving away from quick, reactive fixes
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
Cosmetics Business picks: 6 new era LED launches taking the treatment from head to toe

Cosmetics Business picks: 6 new era LED launches taking the treatment from head to toe

As at-home LED treatments continue to rise in popularity, Cosmetics Business reveals the latest LED launches to know
Skin Care
SID MEDICOS studies demonstrate LemonBottle benefits for cellulite appearance, hydration and radiance

SID MEDICOS studies demonstrate LemonBottle benefits for cellulite appearance, hydration and radiance

Global beauty and aesthetics company SID MEDICOS has completed clinical studies on three key products from its LemonBottle brand, demonstrating product-specific skin benefits and low irritation potential
Subscribe now