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Purito
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Trending Articles
Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot
The LVMH-owned beauty retailer is expanding its inclusive Quiet Hours shopping scheme globally – where music is turned down and lights dimmed during specific retail time...
Sephora is bringing its Sephoria beauty festival to the UK for the first time
The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the...
Charlotte Tilbury Beauty to enter Boots stores across the UK
The Puig-owned cosmetics brand is set to expand into selected Boots stores across the UK as the strategic partnership unites two powerhouses in British beauty
Estée Lauder Companies executive Kendal Ascher’s cause of death revealed
Estée Lauder Companies Kendal Ascher died at his New York, US, apartment in February after feeling lightheaded while having a shower, with his husband, William Howe,...
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Beauty drops fresh innovations as ‘tech neck’ and GLP-1 skin concerns continue to rise
A flurry of fresh neck-focused products have landed on the beauty market in 2026 to provide solutions to the rising prevalence of ‘tech neck’ concerns in younger consumers,...
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Skin Care
Stranger Things star Natalia Dyer named global face of K-beauty brand Purito Seoul
The appointment of the 31-year-old American actress, who plays Nancy Wheeler in Stranger Things, comes as Purito Seoul ramps up its global presence, which includes launching into US retailer Target
Regulatory
Ultra-denial it: Purito shifts blame for SPF scandal onto manufacturers
Independent tests found the brand’s Centella Green Level Unscented Sun SPF50+, which is marketed as SPF84.5, was only SPF19
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