Kavita Khosa, founder and CEO of Purearth, an iconic clean Ayurveda skincare brand, speaks candidly about navigating greenwashing and the inner workings of the fast-growing clean beauty industry.
In a live interview, Khosa shares her insights on the ethics and legality of claims commonly found in the beauty industry, fear-mongering, breaking down ingredients and certification claims, how to read labels and guides the audience on the meaning of greenwashing and learning to discern and choose wisely.
In conversation with The Hindu columnist - Vasudha Rai, Khosa shares her knowledge as a clean skincare formulator and Ayurveda expert on Purearth’s provenance and practices, product journey and traceability claims.
Watch the full webinar on Purearth’s Youtube channel.