During the great recession (2008-2013), the nail polish sector was one of the few to escape relatively unscathed. On the contrary, nail polish sales experienced something of a revival as consumers realised that freshly-painted nails were an affordable and effective way of staying on-trend without breaking the bank. However, now the economy has picked back up, consumers are returning to more premium offerings, according to figures from Technavio.
Premium nail polish market to reach $2.87bn by 2019
The market for premium polish is on a steady growth path due to a number of key factors
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