Prada has launched its latest fragrance Luna Rossa Carbon, taking inspiration from the current trend for charcoal (£66.50 for 100ml).
The scent, fronted by model Tim Schuhmacher, is described as an iconoclastic fougere fragrance and is made from steam-distilled botanicals as well as synthetics.
Speaking to Cosmetics Business, a spokesperson from Puig’s Paris team, said: “We took this trend into account when developing