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Research & Development
Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora
Pinterest’s new beauty guides feature will enhance pins with ‘how-to’ information and step-by-step instructions for doing hair, nail and make-up looks, helping users put beauty inspiration and ideas into practice at home or in salons
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Male Grooming
Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms
As Pinterest unveils its 2026 Men’s Trend Report, Tom Spratt, Beauty Lead at the visual search and discovery platform, explains why the biggest opportunity in men’s beauty begins before the mirror, with grooming no longer an isolated experience
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Marketing
Inside the modern beauty discovery dilemma and how brands can beat it
Beauty shoppers are not lacking options but relevance, argues Ayesha Mace, Senior Beauty Manager at Pinterest UK. The social media whizz reveals how visual search can tackle this issue, creating more personal journeys that blend inspiration and commerce
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Ingredients
Jelly products are taking over beauty cabinets again thanks to elevated formats
Jelly-textured beauty products are in vogue once again thanks to giants like Sol de Janeiro, Makeup by Mario and Milk Makeup delivering sophisticated new formulas that provide practical utility, high payoff and emotional resonance
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Colour Cosmetics
NYX and Pinterest tap ‘Gimme Gummy’ trend for LA pop-up targeting Gen Z
The two-day activation will focus on sensory play, bright colours and ASMR-driven aesthetics – a trend highlighted in Pinterest Predicts 2026 trend report – to showcase NYX Professional Makeup’s new Jelly Job lip gloss
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Colour Cosmetics
Cool Blue to Wasabi: Pinterest unveils the five colours beauty will embrace in 2026
Naureen Mohammed, Director of CPG at Pinterest UK and Cosmetics Business columnist, unveils the platform’s latest Pinterest Palette report, highlighting the five colours beauty lovers will be embracing in 2026