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It’s a love story: How beauty brands are marking Taylor Swift and Travis Kelce’s engagement
As singer Taylor Swift and American football tight end Travis Kelce’s engagement announcement takes over the internet, Cosmetics Business looks at how beauty brands are getting involved ‘authentically’ on social media
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Colour Cosmetics
e.l.f. Beauty and Pinterest create AI-powered beauty tool to ‘democratise’ colour analysis
‘Color e.l.f.nalysis’ will help users discover shades that match with their individual colour story, before leading them to a curated board of shoppable e.l.f. Beauty make-up products tailored to them
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