Beauty and fashion tech provider Perfect Corp has expanded its YouCam Makeup app to include a virtual try-on option for beard styles.
The expansion features 15 different facial hair styles that can be tried-on in a selfie photo mode.
Goatees, circle beard, anchor beard, moustaches and mutton chops are some of the available options.
Users will take a photo of their face, with the app then using a combination of artificial intelligence (AI) and augmented reality (AR) technologies to remove facial hair and add the beard styles.
“We are excited to continue expanding our in-app virtual try-on effects across the men’s grooming category, and offer YouCam Makeup app users a fun, interactive, true-to-life try-on for experiencing facial hair styles,” said Perfect Corp founder and CEO, Alice Chang.
“The advanced GAN, AI and AR-powered effects introduce a heightened level of discovery and experimentation within the men’s grooming journey that we know users will love.”
The brand said the new offering allows users to experiment with different beard styles before deciding on a look they prefer.
Originally launched in 2014, the YouCam Makeup app has allowed users to try on a variety of beauty products ranging from nail polish to eyeliner.