Peacocks debuts budget colour with Evie Glam

Published: 18-Nov-2010
Colour Cosmetics

Affordable fashion retailer moves into make-up

Peacocks debuts budget colour with Evie Glam
Budget fashion retailer Peacocks has become the latest UK high street store to launch an own label make-up line. Priced at £2-£4, Evie Glam colour cosmetics are described as “fun, fashion cosmetics offering customers this season’s hottest make-up essentials at fantastic value”.

The line launches this week in 250 Peacocks’ stores and online at www.peacocks.co.uk and the range will will updated regularly to reflect seasonal beauty trends.

Sarah O Shea, Peacocks’ director of accessories commented: “Fashion and beauty go hand in hand. Our customers told us they'd love to be able to come into store and get a complete outfit – and for them nail varnish and a killer lip gloss are part of the look. When we introduced beauty gift sets they flew off the shelf and customers have been asking for more so we're delighted to launch this range just in time for the party season.”

The company believes the make-up launch will strengthen its position on the high street for the latest trends in both fashion and beauty, building on its existing focus on offering customers the latest fashion looks at affordable prices and its collaboration with Pearl Lowe.

Prices for Eve Glam range from £2 for a plumping lipgloss tube and £2.50 for a glitter nail varnish to £4 for an eye palette gift set.

Peacocks has over 550 stores in the UK and employs over 5,000 people. It also has over 100 franchises in 13 countries including Turkey, the Middle East, Ukraine and Russia.

See more

You may also like

Research & Development
Amorepacific invests in biotech firm Junevity to create ‘next-generation’ skin longevity cosmetics

Amorepacific invests in biotech firm Junevity to create ‘next-generation’ skin longevity cosmetics

Read more
Laneige-owner Amorepacific has made a strategic investment in biotechnology company Junevity to utilise its RESET Platform – a tool that can discover novel skin-ageing pathways

Trending Articles

  1. Lady Gaga’s Haus Labs shares apology following bronzer shade range backlash Haus Labs, the brand founded by singer and actress Lady Gaga, has shared an apology statement on its social media channels following creator feedback around the lack of inclusivity in the shades for its new bronzing sku, Sun Dipped Bronzing Veil
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Dragons’ Den’s Touker Suleyman enters beauty with lip-only brand Lipstick London The fashion retail entrepreneur and reality television personality is breaking into beauty with his very own brand, Lipstick London, aiming to be a one-stop-shop for lips that spans 13 categories and 99 shades. But can former Dragons’ Den star Touker Suleyman become ‘the authority’ on lips? CB gets the lowdown…
  3. Lady Gaga’s Haus Labs taps actress Philippine Leroy-Beaulieu for concealer campaign The 63-year-old French actress, best known for playing Sylvie Grateau in Netflix series Emily in Paris, is the face of the make-up brand’s new ‘We Love Concealer’ campaign, which spotlights Haus Labs’ new Triclone Skin Tech Collection
  4. Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up Hailey Bieber’s beauty brand is now available to shop via Sephora across Europe and the UK, with Rhode marking the next step in its global expansion through a pop-up bistro and in-store takeovers
  5. Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign The 45-year-old Grammy Award-winning artist is the face of the Puig-owned make-up brand’s 2026 holiday campaign, which pays homage to the showgirl glamour featured in Christina Aguilera’s 2001 hit song Lady Marmalade

Upcoming event

Brand Licensing Europe 2026

6 - 8 October 2026 | London See all

You may also like

Research & Development
Amorepacific invests in biotech firm Junevity to create ‘next-generation’ skin longevity cosmetics

Amorepacific invests in biotech firm Junevity to create ‘next-generation’ skin longevity cosmetics

Laneige-owner Amorepacific has made a strategic investment in biotechnology company Junevity to utilise its RESET Platform – a tool that can discover novel skin-ageing pathways
Colour Cosmetics
Lady Gaga’s Haus Labs shares apology following bronzer shade range backlash

Lady Gaga’s Haus Labs shares apology following bronzer shade range backlash

Haus Labs, the brand founded by singer and actress Lady Gaga, has shared an apology statement on its social media channels following creator feedback around the lack of inclusivity in the shades for its new bronzing sku, Sun Dipped Bronzing Veil
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Exclusive: Dragons’ Den’s Touker Suleyman enters beauty with lip-only brand Lipstick London

Exclusive: Dragons’ Den’s Touker Suleyman enters beauty with lip-only brand Lipstick London

The fashion retail entrepreneur and reality television personality is breaking into beauty with his very own brand, Lipstick London, aiming to be a one-stop-shop for lips that spans 13 categories and 99 shades. But can former Dragons’ Den star Touker Suleyman become ‘the authority’ on lips? CB gets the lowdown…
Colour Cosmetics
Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign

Charlotte Tilbury taps Christina Aguilera to front 2026 Christmas campaign

The 45-year-old Grammy Award-winning artist is the face of the Puig-owned make-up brand’s 2026 holiday campaign, which pays homage to the showgirl glamour featured in Christina Aguilera’s 2001 hit song Lady Marmalade
Colour Cosmetics
Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador

Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador

The Pretty Little Liars actress joins beauty brand Grande Cosmetics in an ambassador role, building on 15 years of organic use of the company’s hero sku GrandeLASH-MD
Colour Cosmetics
Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up

Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up

Hailey Bieber’s beauty brand is now available to shop via Sephora across Europe and the UK, with Rhode marking the next step in its global expansion through a pop-up bistro and in-store takeovers
Colour Cosmetics
Louis Vuitton marks first anniversary of La Beauté with £2,490 Dame Pat McGrath figurine

Louis Vuitton marks first anniversary of La Beauté with £2,490 Dame Pat McGrath figurine

The luxury house is celebrating the one-year anniversary of its make-up collection La Beauté with a special edition of its house mascot Vivienne, which pays tribute to the line’s Creative Cosmetics Director, Dame Pat McGrath
Subscribe now