Peacocks debuts budget colour with Evie Glam
Affordable fashion retailer moves into make-up
The line launches this week in 250 Peacocks’ stores and online at www.peacocks.co.uk and the range will will updated regularly to reflect seasonal beauty trends.
Sarah O Shea, Peacocks’ director of accessories commented: “Fashion and beauty go hand in hand. Our customers told us they'd love to be able to come into store and get a complete outfit – and for them nail varnish and a killer lip gloss are part of the look. When we introduced beauty gift sets they flew off the shelf and customers have been asking for more so we're delighted to launch this range just in time for the party season.”
The company believes the make-up launch will strengthen its position on the high street for the latest trends in both fashion and beauty, building on its existing focus on offering customers the latest fashion looks at affordable prices and its collaboration with Pearl Lowe.
Prices for Eve Glam range from £2 for a plumping lipgloss tube and £2.50 for a glitter nail varnish to £4 for an eye palette gift set.
Peacocks has over 550 stores in the UK and employs over 5,000 people. It also has over 100 franchises in 13 countries including Turkey, the Middle East, Ukraine and Russia.
You may also like
Colour Cosmetics
![E.l.f. Cosmetics and Bubble partner for limited edition ‘holy grails’ hybrid make-up and skin care range]()
E.l.f. Cosmetics and Bubble partner for limited edition ‘holy grails’ hybrid make-up and skin care range
Read moreThe new collection, inspired by the beauty communities 'cocktailing’ of skin care and make-up products, includes Drop N’ Dunk, which merges e.l.f. Skin Bronzing Drops and Bubble’s Slam Dunk Hydrating Cream Moisturiser
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Colour Cosmetics
![E.l.f. Cosmetics and Bubble partner for limited edition ‘holy grails’ hybrid make-up and skin care range]()
E.l.f. Cosmetics and Bubble partner for limited edition ‘holy grails’ hybrid make-up and skin care range
The new collection, inspired by the beauty communities 'cocktailing’ of skin care and make-up products, includes Drop N’ Dunk, which merges e.l.f. Skin Bronzing Drops and Bubble’s Slam Dunk Hydrating Cream Moisturiser
Colour Cosmetics
![Too Faced co-founder reveals true thoughts on impact of Estée Lauder Companies acquisition]()
Too Faced co-founder reveals true thoughts on impact of Estée Lauder Companies acquisition
Speaking on the Gloss Angeles podcast with hosts Kirbie Johnson and Sara Tan, beauty entrepreneur Jerrod Blandino revealed for the first time that selling Too Faced was not part of his plans for the brand, and weighs in on what some in the industry describe as the ‘ELC curse’
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
![How Revlon is betting, and succeeding, on Amazon and TikTok Shop]()
How Revlon is betting, and succeeding, on Amazon and TikTok Shop
Revlon, the 94-year-old heritage make-up brand, has been doubling down on Amazon and TikTok Shop in recent years. Dana Medema, Revlon President, North America, talks shop on the key strategies driving this success, and how the business always has one eye on the future
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
![Chantecaille bolsters commitment to lion conservation with new collection]()
Chantecaille bolsters commitment to lion conservation with new collection
Sales from the Beiersdorf-owned prestige brand’s Fall 2026 Lion Collection will help fund essential field technology used to track, monitor and identify lions in the wild, building on the company’s existing partnership with conservation organisation Lions Guardians
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
