Parfums de Marly and Initio owner nears $1 billion in retail sales in 2026

Artessence Group, which owns fragrance brands Parfums de Marly and Initio Parfums Privés, has reported a 40% increase in growth over the past year as retail sales near US$1bn. 

Parfums de Marly, best known for fragrances Delina and Delina Exclusif, saw retail sales increase 42% to $780m in the year to March 2026, driven by robust momentum in Asia (+65%), Europe (+47%) and the US (+33%).

Supporting its growth was an expansion of its bricks-and-mortar portfolio, including the opening of a third address in Paris, France, in April 2026.

New boutiques have opened in New York, US, London, UK, and Shanghai, China, with further launches planned for 2026.

E-commerce sales were also up 74% year-on-year and now represent 8% of total sales.

The maison further strengthened its portfolio with Valaya, launched in February 2023, which it claimed is now its third bestselling fragrance. 

Initio Parfums Privés, meanwhile, reported a 32% increase in retail sales in 2026 to $220m, reflecting strong momentum in Asia (+68%) and the US (+36%).

Oud For Greatness and Side Effect saw strong demand, and the perfume brand also benefited from the launch of Can’t Get Enough in autumn last year.

Initio has also expanded its selective distribution network, opening its first flagship in London in March 2026.

“In a challenging global economic environment, Artessence Group continues to outperform,” said Patrice Béliard, CEO of Artessence Group.

“Our two maisons now rank among the most desirable in the market, and we approach the year ahead with confidence.”

Artessence Group is majority-owned by private equity firm Advent International, which acquired the stake in June 2023.

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