P&G will keep hold of 'structurally attractive' brands

Published: 14-Apr-2015
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The company aims to be simpler to operate

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P&G will keep hold of 'structurally attractive' brands

P&G has confirmed to Cosmetics Business that it expects to announce the brands it plans to sell as part of its beauty divestiture by the summer. The company also stated that those it retains will be category leaders that are "structurally attractive" and play to the company's core strengths.

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