P&G swaps employees with Google to increase online knowledge

Published: 21-Nov-2008

Personal care giant Procter & Gamble has undertaken an initiative with search engine company Google in which it aims to broaden its knowledge and training about what customers want from their online environment.


Personal care giant Procter & Gamble has undertaken an initiative with search engine company Google in which it aims to broaden its knowledge and training about what customers want from their online environment.

Two dozen employees from each of the firms’ American headquarters have swapped places in a trial initiative in which they sit in on each other’s training sessions and meetings in a move which has never before seen either company give this kind of unprecedented access to outsiders.

P&G hopes that the initiative will sharpen its knowledge of what future generations of skin cream buyers will expect from company’s such as theirs, realising that buyers now spend more time online than watching TV.

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