P&G settles copycat product dispute
The Procter & Gamble Company and Fruit of the Earth have reached a settlement in the lawsuit filed by the C&T giant against Fruit of the Earth. P&G filed the lawsuit against the Texas-based company on 12 December 2007 for trade dress and patent infringement on its Olay Regenerist brands.
The Procter & Gamble Company and Fruit of the Earth have reached a settlement in the lawsuit filed by the C&T giant against Fruit of the Earth. P&G filed the lawsuit against the Texas-based company on 12 December 2007 for trade dress and patent infringement on its Olay Regenerist brands.
According to P&G, both companies have agreed to a Consent Judgement in which Fruit of the Earth recognises the validity of P&G’s rights in the Olay Regenerist Trade Dress and certain of P&G’s patent rights identified in the lawsuit. In addition, Fruit of the Earth has agreed to revise its product offerings.
“P&G will continue to vigorously protect its proprietary formulas and the trade dress that consumers associate with the brands they trust,” commented the company’s chief legal officer, Steve Jemison.
The remaining terms of the agreement between P&G and Fruit of the Earth were not disclosed.