P&G’s bite-sized makeover ads launch in UK and Ireland

Published: 29-May-2009

Consumer goods giant P&G is to bring its innovative multi-brand TV advertising campaign to the UK and Ireland. The Max Factor Makeover Break features three 90-second clips, which will be aired in consecutive ad breaks from June 2009. They show an ordinary consumer being given a makeover by experts using a range of P&G beauty and grooming products.

Consumer goods giant P&G is to bring its innovative multi-brand TV advertising campaign to the UK and Ireland. The Max Factor Makeover Break features three 90-second clips, which will be aired in consecutive ad breaks from June 2009. They show an ordinary consumer being given a makeover by experts using a range of P&G beauty and grooming products.

A similar format trialled by P&G in the US was found to quadruple shoppers’ intent to purchase.

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