OPM: Elevating the brand experience for wipes

Published: 9-Jul-2019

Sponsored by OPM

The use of re-sealable labels has increased as consumers rely on the convenience of portable, easy-to-open, easy-to-close packaging. Used across Cosmetic, Personal Care, Baby, Health to Household this reliable re-sealable label retains product freshness, moisture as well as providing brand identity.

Die cut peel and reseal labels are available for packaging normal (aqueous) to “hard to hold” products containing fragrances, alcohols and antibacterial agents.

Our creative and technical team drive changes in our products and performance by creating printed labels and packaging that challenge existing products in the marketplace. Our approach to packaging is a balance of function, technology-driven thinking and environmental awareness.

Through fresh and insightful thinking, our team create a luxury feel whilst adding value through print. Visually, Decoration comes in a number of forms - Clear and Coloured finishes, Soft Touch, tactile or Hi -gloss coatings and patterned over laminates for the printed flow wrap.

Multiple varnishes options. Cold and hot foiling offer metallic distinction in a number of colours. The sense of smell can also attract the customer’s attention, we can add scent to labels, fruit inspired strawberry and lemon are popular.

Functionality is key; Labels can also have added tamper evident and security features as well as braille/ tactile data. Permanent antibacterial protection is another option, added to the label or the flow wrap, popular with patient care and hygiene products.

OPM have created something new for the rigid label market

Four years ago we patented a product in response to our clients desire to reduce their use of plastic and reduce packaging weight without detriment to the product or end user experience.

This thicker label closure designed to replace rigid plastic moulded lids weighing typically around 8 grams is a much lighter alternative at 1.8 gram.

Therefore comparing the weight difference of 5 million rigid plastic lids @ 8g = 40,000 kgs or 5 million TLC is @ 1.8g = 9,000 kgs, the Weight saving is substantial @ 31 tonnes. Reducing transportation costs, storage space and lowering C02 emissions throughout the supply chain.

The TLC does not comprise the product moisture as it provides a hermetic seal that retains moisture for the full life cycle of the pack. The lid stands open when in use to aid the consumer.

Using the TLC label as opposed to rigid plastic lid also gives more design flexibility as in mould tooling is expensive to change to manufacture and to change between designs and sizes. TLC can incorporate all decorative print and security features.

TLC can accommodate an integrated hanging hook useful if you need to hang a wipe pack up away from an unsuitable surface / user or just that you want always keep it in the same area.

The TLC label can be printed both sides allowing a second selling advertising space or to use to put additional information e.g. do not flush logos or recycling advice that stays with the product for the full shelf life and read by the consumer with each use.

For the packer reel format means easier handling / reduction in storage space and allows high-speed application because it is less bulky on standard label application equipment.

OPM offers single layer, double layer and semi rigid (opening left to right & bottom to top) various adhesive combinations to enable repeated opening and closing on different substrates and supporting a number of barrier properties. We specify label materials for closures to mirror the flow wrap material construction to promote recycling capability. E.g., PE for PE Laminates or PP for OPP laminates.

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