This is because there are easy and sustainable choices brands can make to stand out. Here are his top 5 tips on how you can package different:
- Unique structural design
- Sustainable swaps
- Visually striking print and decoration
- Storytelling through packaging
- Distinctive material choices
What does the above mean? It means stepping away from generic packaging structures, getting rid of unnecessary single-use plastic, harnessing the power of print, remembering your packaging is an extension of your brand and that there are materials out there that might suit your product and brand story better.
Here he explains why you want to adopt these tips:
‘I think it is critical that brands understand the power of differentiation. I'm sure we can all think of a particular brand or product that clearly outperforms its competitors' sales on the basis of its packaging. We don't mean differentiation for the sake of it either, it must be approached from the ground up to identify every opportunity to weave the brand's objectives and story into the packaging from the structural design to the decoration. This can be the relatively mundane in terms of pack security or product weight distribution, through to really enticing ways to communicate with your consumers through considered execution. Naturally, graphic design plays a big part, however we always promote that the inception of packaging starts with highly creative and considered structural design and thinking on to the overall product specification from material to the use of vegetable oil based inks - this is where FACER excels. If a brand is looking at their packaging and thinking that it isn't really doing any heavy lifting for the brand or product, then they need to engage a business that can help them "package different".’
With Luke at the helm, the team at FACER are wanting their client’s to disrupt their marketplaces and reap the rewards that having a ‘package different’ attitude gives them.
You can now book a 10 minute discovery call directly with Luke: hello@facerprinters.com
