OPI unveils California Dreaming Collection

Published: 29-Mar-2017
Colour Cosmetics

OPI is drawing inspiration from the American West Coast for its summer range.

The California Dreaming Collection (£12.50) features 12 new shades in the brand’s classic Nail Lacquer and Long-Wear Infinite Shine formula. The Coty-owned brand said the hues were inspired from the state’s sunsets and diverse landscapes.

The collection’s ‘hero shade’ is Time For a Napa, a bright pink coral hue.

Launch: out now

  • Companies:
  • OPI Products
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

7 fresh beauty launches to watch for this October

Read more
Cosmetics Business names seven of the biggest beauty launches of the week in this new round-up

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year
  3. Unilever’s sales rise 9.1% due to price hikes and growth in prestige beauty A strong performance by the giant’s Beauty & Wellbeing category in the first half of 2023 has offset declining volumes in other divisions
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The business of beauty dupes: 5 ways copycat culture is evolving Beauty dupes are surging amid the cost of living crisis. But price is only one purchase criteria for today's savvy consumers
  5. The top beauty conversations on Reddit in 2024 Reddit communities focused more on personalised tips and products tailored to particular individual features, with an increased focus on self-acceptance

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

7 fresh beauty launches to watch for this October

Cosmetics Business names seven of the biggest beauty launches of the week in this new round-up
Colour Cosmetics

OPI has set a new Guiness World Record

The nail care brand created The World’s Longest Manicure Bar in Santa Monica in the US
Colour Cosmetics

OPI names celebrity manicurist Tom Bachik as Global Nail Ambassador

The latest spokesperson for the nail care brand has beautified the hands of Kerry Washington, Gwyneth Paltrow and more
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Spring Summer 2017 Trends Edit

Get to grips with the four main beauty trends for this season and help your customers recreate that ‘hot off the catwalk’ vibe from the comfort of their own homes
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The ultimate guide for healthy hands and nails

Help your customers keep their hands and nails in tip-top condition
Colour Cosmetics

Kerry Washington named as Creative Ambassador for OPI

The actress is already a Creative Consultant at Johnson & Johnson brand Neutrogena
Colour Cosmetics

Top ten tips for teen beauty

Expert tips & tricks for your teen customers
Subscribe now