Ole Henriksen and Cult Beauty tap London’s viral dessert destination Vnilla for ‘sweet treat’ pop-up

By Lynsey Barber | Published: 11-Nov-2025
Skin Care Retail

Visitors will be able to experience Ole Henriksen’s new flavour, Pout Preserve, in person and pick up a limited edition treat

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Ole Henriksen and Cult Beauty are set to host a new pop-up to celebrate the launch of the skin care brand’s Vanilla Bonbon Pout Preserve.

The immersive experience, themed around sweet treats, will take place at Vnilla, a dessert shop in Covent Garden, London, which has gone viral on social media for its banana pudding.

“We are thrilled to be partnering with Cult Beauty for a brand takeover at London’s viral dessert destination, Vnilla,” a Ole Henriksen spokesperson told Cosmetics Business.

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