O&3 launches a new digital approach to bring its clients closer to their ingredients

Published: 7-Sep-2022

Since 2018 O&3 have established themselves as disrupters in the natural oil industry. Their focus on providing an engaging customer experience has led to pioneering steps in the digital world of cosmetic product supply

Building on their award-winning website, O&3 are taking product discovery one step further with their latest collection of product videos.

O&3 have quickly become one of the leading natural ingredients suppliers in the health and beauty market. They specialise in producing & sourcing innovative, high quality natural oils, butters and exfoliants that have a sustainable origin story and provide significant benefits to personal & healthcare applications.

The new videos, which have initially focused on some of O&3’s most interesting ingredients, are presented by members of the O&3 Crew and help brands, formulators and chemists get a clear insight into product profiles.

Millie Barlow, Head of Marketing at O&3 said “transparency and innovation are key cornerstones of our business and our new product videos really capture that. It can be hard to convey the individual qualities, textures and colours of each specific oil without having it in your hands. These videos allow customers to see each ingredient in detail and explore its unique properties and background story with the help of an O&3 colleague.”

She continued, “As a global natural oil supplier, it’s incredibly important that we make sure our products and technical information are easily accessible to all audiences. Our digital channels, especially our website, allow brands to explore the wide range of ingredients available for potential product development. These videos take that digital journey one step further, giving formulators the opportunity to discover products in an engaging, concise visual format.”

The videos showcase some of O&3’s exciting ingredients like Rosehip Seed Oil and Strawberry Seed Oil and Olive Squalane, as well as more unusual products like Raspberry Seed Oil, Murumuru Butter and Tamanu Seed Oil. They form part of the discovery experience and can be seen on individual product pages where digital visitors can order samples, download technical data and learn more about the origin and uses of each product.

The first collection of 30 videos are available on product pages across the O&3 website as well as the O&3 YouTube channel.

Trending Articles

You may also like