As awareness of the potential risks associated with synthetic ingredients grows, brands that embrace transparency, sustainability, and the power of nature-derived ingredients are well-positioned to thrive in this rapidly evolving market.
Join us today as we explore O&3’s report on the latest natural ingredients taking the industry by storm, offering innovative solutions that cater to the needs of today’s health and eco-conscious consumers…
Batana (Ojon) Oil for Hair Growth
The global hair oil market was valued at $4.31 billion in 2021 and is expected to reach $6.04 billion by 2030, according to Emergen Research. And following on the heels of the huge popularity of natural hair care ingredients, such as rosemary oil and castor oil on TikTok, is Batana Oil.
Batana Oil, also known as Ojon oil, is gaining popularity for its potential hair growth benefits. This natural oil, pressed from the nuts of the Ojon tree native to the Amazon rainforest, Batana Oil is rich in fatty acids and vitamins known to promote healthy hair growth and shine. While further research is needed to validate these claims, the potential of Batana Oil has captured the attention of the beauty industry.
It is already being increasingly incorporated into various hair care products, such as shampoos, conditioners, and hair masks. However, its potential benefits may extend beyond hair growth, offering additional properties such as frizz control, increased shine, and improved manageability. The natural and sustainable nature of Batana Oil also aligns with the growing consumer preference for clean and eco-conscious beauty products.
Natural Personal Care Products for Male Grooming
Fuelled by a growing focus on self-care and a broader definition of masculinity, the men’s grooming market is transforming.
According to market research, the global market is expected to reach a staggering $115 billion by 2028, a substantial increase from the nearly $80 billion recorded in 2022.
This highlights a crucial fact: men are catching up in the sustainability movement. While the gap persists, it signifies an expanding market waiting to be tapped into. This presents as a great opportunity for beauty and personal care brands, formulators, and chemists to challenge traditional stereotypes and embrace sustainability in men’s grooming.
Some of our favourite natural ingredients to incorporate into men’s grooming products for a unique touch include:
- Prickly Pear Seed Oil - Rich in antioxidants and vitamin E, this lightweight oil hydrates and reduces signs of ageing.
- Hemp Seed Oil - A non-comedogenic oil, meaning it won’t clog pores, with anti-inflammatory properties that soothe irritation from shaving.
- Babassu Oil - A highly absorbent oil with a long shelf life, it conditions hair and skin without leaving a greasy residue – and our sustainably sourced Babassu oil supports Amazonian communities.
- Sacha Inchi Oil - High in Omega-3 and Omega-6 fatty acids, Sacha Inchi can promote healthy hair growth and is great for scalp care.
Learn more about male grooming in O&3’s previous blog, and how brands can formulate high-performance products with men’s values – including environmental responsibility.
Personalisation of Hyperpigmentation Treatments
Hyperpigmentation, the darkening of certain areas of skin, is a common concern for people of all skin tones. It can be caused by various factors, including sun exposure, hormonal changes, and skin conditions. The demand for effective solutions to address hyperpigmentation is on the rise – an opportunity for beauty and personal care brands to develop innovative products that cater to diverse skin types and tones.
Traditionally, many hyperpigmentation treatments have been formulated with a one-size-fits-all approach, often not addressing the specific needs of darker skin tones. This trend highlights the importance of inclusivity in product development. We can expect to see a rise in hyperpigmentation serums and creams that use a combination of ingredients such as vitamin C, kojic acid, and liquorice root extract to target melanin production and promote a more even skin tone. However, consumers are looking for gentler formulations to address the higher sensitivity often associated with darker skin tones.
The growing focus on hyperpigmentation solutions signifies a move towards personalised skin care and beauty brands that prioritise inclusivity and develop targeted treatments for diverse skin types and tones will appeal to a wider customer base.
Natural ‘Prejuvenation’
The “prejuvenation” or preventative aging movement has been gaining significant momentum, particularly among Gen Z consumers.
A study by NielsenIQ found that 62% of Gen Z consumers are actively seeking out skin care products that promise anti-ageing benefits, while a survey by A.T. Kearney, 80% of Gen Z respondents indicated that they are willing to pay more for products with natural and sustainable ingredients.
This generation is proactively taking steps to delay the visible signs of aging before they even appear. Rather than waiting to address wrinkles and age spots reactively, Gen Z are embracing a preventative approach to maintain a youthful appearance for as long as possible.
Gen Z is highly educated and conscious about skin care, thanks to the wealth of information available online. They understand the impact of environmental factors, such as pollution and UV exposure, on premature ageing and are taking proactive measures to counteract these effects.
One of the standout aspects of the preventative aging trend among Gen Z is the emphasis on natural ingredients. Some of the most popular natural oil ingredients in preventative ageing products include:
- Rosehip Seed Oil - Rich in vitamin C and essential fatty acids, rosehip seed oil is renowned for its ability to promote collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles.
- Marula Oil - Packed with antioxidants and oleic acid, marula oil is known for its hydrating and nourishing properties, making it an excellent choice for maintaining a youthful complexion.
- Argan Oil - Valued for its high vitamin E content, argan oil is often touted for its ability to protect the skin from environmental stressors and promote a radiant, youthful glow.
- Sea Buckthorn Oil - Rich in omega-7 fatty acids and vitamin C, sea buckthorn oil is lauded for its ability to support skin regeneration and reduce the appearance of age spots and hyperpigmentation.
The preventative ageing trend among Gen Z presents significant opportunities for skincare brands. Developing targeted product lines that cater to this demographic’s desire for natural and effective anti-ageing solutions can help brands establish a strong foothold in this rapidly growing market segment. Incorporating natural oil ingredients and emphasising their preventative benefits can resonate strongly with this conscious and proactive generation.
O&3 Thoughts…
By harnessing the efficacy of natural oils and ingredients in formulations, brands can offer innovative solutions that not only cater to consumers’ desire for safer and more environmentally friendly products but also deliver impressive results.
As these trends continues to gain momentum, brands that prioritise clean formulations, ethical sourcing, and eco-friendly practices will undoubtedly capture the loyalty of conscious consumers seeking a harmonious balance between efficacy and sustainability.
