Colour cosmetics brand Nudestix has teamed up with Instagram sensation Estée Lalonde on a new beauty line.
The 5-sku Nude but Not Kit (£70) features the brand’s Magnetic Luminous Eye Colour in Nudity, Magnetic Nude Glimmer in 99% Angel, Cream Lip + Cheek Pencil in Mystic, Nudies Matte Blush in Salty Siren and Nude Lip Glace in Nude 06, which are designed to create a ‘nude but not’ look.
The products are housed in Nudestix’s signature reusable tin and enclosed in a red clear clutch bag.
Commenting on the partnership, Lalonde said: “I’m super excited to be collaborating with fellow Canadian brand Nudestix by creating my very own kit, Nude but Not.
“Whether you’re home, on-the-go or getting ready for a night out, it’s the perfect kit that offers a natural no make-up look that can be amped up for an evening of fun with some friends.”
Today, the Canadian-born beauty and lifestyle vlogger has more than 1.1 million subscribers to her YouTube channel and 722,000 followers on her Instagram account.
As well as her activities online, the 28-year-old released her first book in 2018 Bloom: Navigating Life and Style and launched a podcast series On The Line, which shares women’s experiences.
She has been tapped as a brand ambassador for Lancôme and Garnier.
Customers can shop the range exclusively at Selfridges stores and online.