After changing its name and adopting a new corporate identity in March this year, NUCO, the Polish colour cosmetics contract manufacturing company, is about to communicate the change to the global audience of Cosmoprof Bologna.
Former JOKO rebranded earlier this month to reflect its strategy shift towards a more innovative approach. It has communicated the change to its clients and partners and now it is about to present it to the rest of the cosmetics world. “This is the first of two main goals that we are working towards in Bologna”, explains Anna Diaczenko, Marketing Manager at NUCO. “Cosmopack is a major event for our industry, so it will come as no surprise to anyone that we have chosen it as a communication platform to complement the other channels we have used to make sure that the global cosmetics community understands and appreciates the change we have gone through”.
As Diaczenko explained further, the other way a visit to NUCO’s booth will benefit those interested in colour cosmetics is that a new colour trends forecast for Spring/Summer 2015 will be presented. “We are excited to announce what we believe to be the direction the cosmetics design will take in the seasons to come. The forecast, inspired by culture-nature clash, will not only show all the rage in colours, but will also be a chance to see some exciting additions to our formulas portfolio,” Diaczenko concluded, lifting the curtain on.
A part of Cosmopack, NUCO will welcome visitors in Hall 18, B12-C11, from April 2nd to 5th.