Nocibé gives entire store Viktor & Rolf Bonbon makeover

Published: 30-Sep-2016
Fragrance Retail

The French perfumery chain changed its shop front and in-store design to mimic the scent's colours and design

You need to be a subscriber to read this article.
Click here to find out more.

French perfumery chain Nocibé has given one of its Paris stores a makeover to promote a new fragrance by Viktor & Rolf.

The fragrance, Bonbon Couture, which comes in a bow-shaped bottle, was launched as a Nocibé exclusive. To promote the perfume, Nocibé has revamped its shop at 350 Rue de Vaugirard in Paris’s 15th arrondissement.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Nocibe
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Nocibé employee found guilty of stealing fragrances worth €143,000

Read more
The employee helped herself to beauty products and perfumes, which she then sold onwards

Trending Articles

  1. Phlur and Rhode crowned 2024’s biggest brands by search growth The Cosmetify report on beauty’s dominant brands put Summer Fridays in third place
  2. Paris Hilton is expanding her beauty empire The American singer and actress is launching a new beauty business through her media company 11:11 Media
  3. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  4. Tyler the Creator to launch Golf le Fleur in UK The musician’s lifestyle brand will make its European debut on 2 December
  5. The Body Shop appoints CMO and CFO to drive growth post-acquisition Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Nocibé employee found guilty of stealing fragrances worth €143,000

The employee helped herself to beauty products and perfumes, which she then sold onwards
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Nocibé announces French store closure

The brand is the region's second biggest perfumery chain
You need to be a subscriber to read this article.
Click here to find out more.
Media

French cosmetics market faces crisis of consumer confidence

Recent terrorist incidents in France have dented cosmetics sales, with Paris suffering reduced tourist numbers. But beauty retailers are countering this with concepts aimed at encouraging foreign visitor spend. Patricia Mansfield-Devine reports
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Second Nocibé outlet burgled in perfumery 'crime spree'

Burglars made off with bottled fragrance
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty advent calendars: Why bigger is better in 2015

The unique festive sampling opportunity is following a similar evolution to beauty boxes
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Nocibé launches online bespoke perfume service

Nocibé teams up with perfumer Unique to offer create-your-own service
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Nocibé partners with ViaPost

Nocibé has recently confirmed its association with ViaPost, a subsidiary of France’s national postal service
Subscribe now