The new beauty brand by Zoe Sugg features an eyeshadow palette, matte liquid lipsticks and more
via Instagram / @zoesugg
Zoe Sugg, one of beauty’s most influential social media stars, has unveiled her latest make-up collaboration.
Inspired by brunch, the range has been created in partnership with LA-based ColourPop Cosmetics, and features eyeshadows, powders, lip pencils, eyeliners and matte lip liquids, housed in 1970s influenced packaging.
The British vlogger, aka Zoella, revealed the range to her 10.1 million Instagram followers on Thursday.
“I’m so excited to be collaborating with ColourPop on this make-up range as they are a brand I have used and loved for years,” said Sugg.
“The eyeshadow palette in particular is something I am incredibly thrilled about, as it encompasses my love of beautiful neutral shades and my newest obsession with a pop of colour.”
The Zoella x ColourPop collection is available from 27 February, exclusively on colourpop.com.
In 2014, Sugg first ventured into beauty with the Tutti Frutti bath collection in UK pharmacy chain Superdrug.
The range was a huge commercial success and Superdrug’s fastest-selling beauty launch.
She then went on to release Zoella Lifestyle in 2016 and bath and body range, Jelly & Gelato, in July 2017.
However, in December 2017, the YouTube sensation came under intense scrutiny from consumers.
Shoppers argued that her Advent Calendar with Boots was too expensive, causing the retailer to slash the product’s price from £50 to £25.