Colourpop.com is the most-visited online cosmetics company in the US, according to web analytics website SimilarWeb, with 2.09 million visits to its site in April, much of it driven from YouTube.

Colourpop tops US charts as most-visited online beauty brand
The colour cosmetics brand saw over 2 million visits to its site in April
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From Wicked and Mugler to SpongeBob: Beauty’s biggest collabs of 2025
Read moreThe beauty industry continues to show its love for a good collaboration, as the likes of L’Oréal, Rare Beauty and r.e.m beauty feed into the hype. Cosmetics Business rounds up the very best
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Retail
Sephora and Olive Young ‘strategic’ partnership debuts in August as full K-beauty lineup unveiled
The LVMH-owned retailer’s new omnichannel partnership with Olive Young will see 19 K-beauty brands including Rejuran Cosmetics, Beplain, and Abib launch into more than 500 Sephora stores and online