Colourpop.com is the most-visited online cosmetics company in the US, according to web analytics website SimilarWeb, with 2.09 million visits to its site in April, much of it driven from YouTube.

Colourpop tops US charts as most-visited online beauty brand
The colour cosmetics brand saw over 2 million visits to its site in April
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From Wicked and Mugler to SpongeBob: Beauty’s biggest collabs of 2025
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