Colourpop.com is the most-visited online cosmetics company in the US, according to web analytics website SimilarWeb, with 2.09 million visits to its site in April, much of it driven from YouTube.

Colourpop tops US charts as most-visited online beauty brand
The colour cosmetics brand saw over 2 million visits to its site in April
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The lip oil craze taking social media by storm
Read moreSearches for lip oils have skyrocketed in 2022, with the make-up and skin care hybrid’s innovation only set to get slicker
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Colour Cosmetics
Analysis of 2025’s biggest beauty brand closures: From Ami Colé to REN Clean Skincare
A saturated market and increasingly volatile conditions are putting strain on the beauty industry as an increasing number of brands, from Ami Colé and REN Clean Skincare to Youthforia, close their doors this year