Colourpop.com is the most-visited online cosmetics company in the US, according to web analytics website SimilarWeb, with 2.09 million visits to its site in April, much of it driven from YouTube.

Colourpop tops US charts as most-visited online beauty brand
The colour cosmetics brand saw over 2 million visits to its site in April
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
From Wicked and Mugler to SpongeBob: Beauty’s biggest collabs of 2025
Read moreThe beauty industry continues to show its love for a good collaboration, as the likes of L’Oréal, Rare Beauty and r.e.m beauty feed into the hype. Cosmetics Business rounds up the very best
Trending Articles
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Estée Lauder Companies CEO opens up about M&A and ‘incubating new brands’
Stéphane de La Faverie has confirmed he is ‘looking at [ELC’s] portfolio’ as the beauty giant enters the second year of its ‘Beauty Reimagined’ transformation plan, stating the business ‘will always be a part of the M&A discussion’
Finance
Sephora UK to launch new boutique store concept this summer to accelerate growth
The LVMH-owned beauty retailer will debut two new specialised boutiques in London this year, driven by customer feedback for ‘smaller, more intimate spaces’ that serve their needs ‘without the time commitment of a destination shop’